How to Define a Useful Marketing Objective
Write a useful marketing objective by combining a business result, priority audience, intended behavior, deadline and evidence.
Jorge Gadelha
Jorge Gadelha is the editor and author behind My Business Notes, where he publishes practical educational content on business strategy, marketing, sales, management, and strategic design.
Ideal Customer Profile: Make a Choice, Not a List
Define an ideal customer profile using problem intensity, urgency, value fit and realistic access—not firmographics alone.
Content System: The Six Jobs Every Strategy Needs
Build a complete content system that attracts, educates, connects, converts, supports sales and retains customers.
Marketing Direction: Stop Mistaking Activity for Progress
Build marketing direction by connecting every campaign and channel to a business result, meaningful evidence and an explicit priority.
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Starting with why creates direction. Managing the how turns purpose into choices, behaviors, systems, and observable evidence.
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A practical sequence for connecting a desired result to the relevant gap, required capabilities, coherent initiatives, ownership, indicators, and learning.
Post-sale management: four paths to customer growth
A practical post-sale management framework for turning customer signals into retention, repurchase, expansion, and referral.
Content system: why a calendar is not a strategy
A practical framework for assigning every post a strategic job across attraction, education, connection, conversion, sales, and retention.
