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Jorge Gadelha

Jorge Gadelha is the editor and author behind My Business Notes, where he publishes practical educational content on business strategy, marketing, sales, management, and strategic design.

Joined: July 9, 2024
Articles: 252

Marketing

Upstream vs. Downstream Marketing: Key Differences Explained

Upstream and downstream marketing strategies

In brief Upstream marketing decides where and how a business will create value; downstream marketing turns that strategy into campaigns, channels, sales support and customer experiences. Strong marketing connects both through a continuous feedback loop. Upstream work covers markets, needs,…

Jorge Gadelha
November 19, 2024

Marketing

Marketing Redefined: The Art of Creating Value Beyond Sales

Marketing value creation beyond sales

In brief Marketing is the coordinated process of understanding audiences, designing offerings, communicating value and sustaining mutually beneficial exchanges. Sales is one outcome; marketing also guides product choices, positioning, relationships and long-term organizational value. It starts with evidence about customer…

Jorge Gadelha
November 18, 2024