Awareness to Action: Match Content to Customer Readiness
Use awareness to action to connect each content choice to the customer’s current decision stage. Includes a practical framework, examples and next steps.
Jorge Gadelha
Jorge Gadelha is the editor and author behind My Business Notes, where he publishes practical educational content on business strategy, marketing, sales, management, and strategic design.
How to Write a Value Proposition People Understand
Use value proposition to explain useful value in language a customer can recognise and repeat. Includes a practical framework, examples and next steps.
Lead Qualification: Why a Lead Is Not an Opportunity Yet
Use lead qualification to separate early interest from a commercially viable opportunity. Includes a practical framework, examples and next steps.
Message-Market Alignment: A Practical Four-Part Map
Use message-market alignment to align the customer, problem, value and evidence behind one message. Includes a practical framework, examples and next steps.
Sales Qualification: Find the Right Next Step
Use sales qualification to assess problem, impact, priority, timing, fit and decision conditions—and agree on a mutual next step.
Content Themes: Turn Customer Problems Into a Durable System
Build durable content themes from recurring customer situations, questions and decisions instead of random topic lists.
Channel Strategy: More Channels Do Not Mean More Progress
Create a focused channel strategy by assigning each channel a role and removing activity disconnected from customer decisions.
Weekly Marketing Review: Turn Evidence Into Better Decisions
Run a weekly marketing review that identifies progress, captures learning, resolves ambiguity and changes next week’s priorities.
Strategy Is Choice: Where to Play, Win and What to Refuse
Understand why strategy is choice: define where to play, how to win and what the organization will deliberately refuse.
Campaign Coherence: A Practical Pre-Launch Checklist
Check campaign coherence across objective, audience, message, offer, channel, timing, evidence and learning before launch.
