Latest Business Insights
Explore practical, evidence-informed articles on marketing, management, strategy, sales, and customer value. Use the topic hubs in the main navigation to follow a specific learning path, or browse the latest publications below.
Practical PDF e-book
Put these ideas into practice.
Explore a practical guide to connecting content, relationships and follow-up.
Explore the Social Selling Guide
Customer Retention: Fix the Leaks Before Chasing Growth
Use customer retention to balance acquisition with adoption, realised value and continued progress. Includes a practical framework, examples and next steps.
End-of-Month Business Review: Turn Evidence Into Decisions
Practical guide to monthly business review, with a clear framework, examples, questions and next steps for better business decisions.
Theory of Constraints: Find the Bottleneck Controlling Flow
Use theory of constraints to improve the system by identifying and managing its limiting constraint. Includes a practical framework, examples and next steps.
Conversion Friction: A Practical Review Checklist
Use conversion friction to remove unnecessary uncertainty, effort, delay and perceived risk. Includes a practical framework, examples and next steps.
How to Choose a Marketing Experiment Worth Running
Use marketing experiment to select a meaningful uncertainty, test and decision rule before execution. Includes a practical framework, examples and next steps.
