From Insight to Decision: A Five-Step Management Path
Use insight to decision to convert observation into a named choice, owner, action and evidence. Includes a practical framework, examples and next steps.
Jorge Gadelha
Jorge Gadelha is the editor and author behind My Business Notes, where he publishes practical educational content on business strategy, marketing, sales, management, and strategic design.
Content Consistency Without Repetition
Use content consistency to keep strategic signals stable while varying examples, formats and depth. Includes a practical framework, examples and next steps.
Monthly Content System Review: What to Keep, Change and Stop
Use content system review to review whether content supports the full customer and commercial system. Includes a practical framework, examples and next steps.
Jobs to Be Done: People Hire Progress, Not Products
Use jobs to be done to understand the progress a customer seeks in a specific situation. Includes a practical framework, examples and next steps.
Positioning Triangle: Customer, Alternative and Difference
Practical guide to positioning triangle, with a clear framework, examples, questions and next steps for better business decisions.
Customer Interviews: Turn Conversations Into Decisions
Use customer interviews to translate customer language and patterns into testable business choices. Includes a practical framework, examples and next steps.
Customer Expansion: Seven Signals Inside Existing Accounts
Use customer expansion to identify evidence that a customer is ready for a useful next outcome. Includes a practical framework, examples and next steps.
Stages of Awareness: Adapt One Message Without Losing Focus
Use stages of awareness to adapt proof and language to readiness while preserving one central value. Includes a practical framework, examples and next steps.
Decision Metrics: Measure What Changes the Next Choice
Use decision metrics to connect every metric to a decision, threshold and responsible owner. Includes a practical framework, examples and next steps.
Stop, Continue, Start: A Practical Business Review
Use stop continue start to turn evidence from recent work into explicit operating decisions. Includes a practical framework, examples and next steps.
