Goal-driven planning: let the goal shape the process
Learn how goal-driven planning connects the desired result to diagnosis, capabilities, initiatives and measures in a practical five-step process.
Jorge Gadelha
Jorge Gadelha is the editor and author behind My Business Notes, where he publishes practical educational content on business strategy, marketing, sales, management, and strategic design.
How to Build a Winning Content Strategy Using the 4 Pillars of Strategic Content
In brief A balanced content strategy combines four roles: Knowledge, Connection, Authority and Product. Together they help audiences learn, identify with the brand, trust its expertise and understand relevant offers. Knowledge content explains and solves meaningful problems. Connection and Authority…
Boost Sales with Trust, Empathy, and Value-Driven Selling
In brief Value-driven selling earns trust by understanding needs, confirming fit and helping the customer decide—not by maximizing pressure. Empathy improves discovery, while a clear value case connects the offer to relevant outcomes. Trust grows through consistency, evidence and honest…
From Awareness to Advocacy: Master the Customer Journey
In brief A customer journey maps changing needs, questions and interactions from awareness through purchase, use, loyalty and advocacy. Its value comes from revealing friction and coordinating the experience across channels and teams. Map customer goals and emotions, not only…
Fit for Purpose: Create Products That Customers Truly Value
In brief Fit for Purpose asks what outcome customers are hiring a product or service to achieve, then aligns design, implementation and delivery with that purpose. It shifts attention from features alone to the result customers value. Purpose is defined…
How to Structure a Company’s Business Area for Success
In brief A business area should be structured in sequence: map the work, define roles and capabilities, establish management routines, and then select technology that supports the operating model. Start with outcomes and end-to-end processes. Clarify decision rights, responsibilities and…
Build Better Funnels with the Awareness Pyramid
In brief The consumer awareness pyramid adapts messaging to what people currently understand: from unaware, to problem-aware, solution-aware, product-aware and customer. Each stage needs a different information goal and call to action. Start with the audience’s current knowledge, not the…
Master Strategy Execution with the 4 Cs and 1 R Framework
In brief Strategy execution improves when objectives are clear, communicated, supported by commitment and capacity, and protected by resilience. The 4Cs and 1R framework turns these conditions into a practical diagnostic. Clarity translates strategy into specific priorities and decisions. Communication…
Customer Prospecting: Strategies for Business Success
In brief Effective customer prospecting matches targeting precision, channel and effort to the customer profile and deal economics. Broad, targeted and account-specific methods are complementary rather than universally better or worse. Define an ideal customer profile before scaling outreach. Match…
How to Prioritize Ideas Using the Execution vs. Value Matrix
In brief The Execution vs. Value Matrix prioritizes ideas by comparing expected impact with feasibility. High-value, easy-to-execute ideas move first; high-value, difficult ideas become planned investments; low-value ideas are delayed, redesigned or dropped. Use the same scoring criteria for every…
