Content Themes: Turn Customer Problems Into a Durable System
Build durable content themes from recurring customer situations, questions and decisions instead of random topic lists.
Jorge Gadelha
Jorge Gadelha is the editor and author behind My Business Notes, where he publishes practical educational content on business strategy, marketing, sales, management, and strategic design.
Channel Strategy: More Channels Do Not Mean More Progress
Create a focused channel strategy by assigning each channel a role and removing activity disconnected from customer decisions.
Weekly Marketing Review: Turn Evidence Into Better Decisions
Run a weekly marketing review that identifies progress, captures learning, resolves ambiguity and changes next week’s priorities.
Strategy Is Choice: Where to Play, Win and What to Refuse
Understand why strategy is choice: define where to play, how to win and what the organization will deliberately refuse.
Campaign Coherence: A Practical Pre-Launch Checklist
Check campaign coherence across objective, audience, message, offer, channel, timing, evidence and learning before launch.
How to Define a Useful Marketing Objective
Write a useful marketing objective by combining a business result, priority audience, intended behavior, deadline and evidence.
Ideal Customer Profile: Make a Choice, Not a List
Define an ideal customer profile using problem intensity, urgency, value fit and realistic access—not firmographics alone.
Content System: The Six Jobs Every Strategy Needs
Build a complete content system that attracts, educates, connects, converts, supports sales and retains customers.
Marketing Direction: Stop Mistaking Activity for Progress
Build marketing direction by connecting every campaign and channel to a business result, meaningful evidence and an explicit priority.
7 Weekly Planning Questions for a More Focused Week
Use seven weekly planning questions to review results, evidence, constraints, focus, ownership and deliberate trade-offs before Monday.
